The Data Lifecycle

This article describes a best-practice for campaigns in using data for targeting voters and how you can achieve that with TRC.

The flow here is to start with getting initial public data from the county auditor, merge in microtargeting information, choose the targets, canvass, and iterate on the model.

flowchart

Conceptually, we can think of data like a giant spreadsheet (CSV file). Each row is a voter, and columns are information about that voter.  We’ll walk through the different phases with a small sample of 8 records, but TRC can help you do this with your entire district of 80,000 records

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