A major benefit of a mobile canvassing app is that your work is automatically recorded. However, it’s common for people to export their data to another system and work off that; or print out their lists and work off a printed walk list. In those cases, be sure to update your data in TRC afterwards! When using paper lists, here’s why it’s worth the extra effort to save your results back to TRC:
1. Ensure your data is saved and secure
Paper can get lost or stolen. Whereas data in TRC is safe and secure. It’s saved on the cloud and TRC’s sandbox model guarantees that your data will never get accidentally overwritten.
2. Easy sharing with other campaigns
Once your data is in TRC, it’s easy to conditionally share portions of it with other campaigns. For example, suppose you’re running for a city council race which overlaps another schoolboard race. TRC can automatically figure out just the overlapping records and just share those. That analysis is hard to do with paper.
Furthermore, suppose you’re canvassing team is asking three separate questions and you only want to share results from one of the questions. Again, once your data is in TRC, you can easily do that controlled granular sharing.
3. Make sure you don’t double-contact the same people.
Updating the data on the server ensures your campaign doesn’t accidentally contact the same person multiple times, especially when you have multiple canvassers operating independently. Accidentally contacting the same people multiple times would be wasting resources and could also be perceived as harassment.
4. Enables searching for patterns and identifying new supporters
Knowing your specific supporters lets us run predictive analytics to identify other potential supporters. For example, suppose your district has 50,000 voters. If your canvassing activity identities 200 supporters and another 100 non-supporters, we can then use analytics to search for patterns. Perhaps you’re doing well among certain issues, we can then use predictive analytics to find new likely supporters that are also interested in those issues. That can further refine your target.
5. Get GOTV reporting
TRC provides campaign-wide reports for Get-out-the-vote and election predictions. In 2016, these reports were frequently 99% accurate for legislative district races. The more data you provide back to TRC, the more accurate predictions and reports it can provide back you.